TrafFix Devices, Inc. v. Marketing Displays, Inc. United States Supreme Court

An "Intellectual Property Today" survey of more than 20,000 in-house and outside IP counsel ranked the case of "TrafFix Devices, Inc. v. Mktg. Displays, Inc." No. 99-1571, United States Supreme Court, as the second most important trademark litigation matter to have been handled by a U.S. based firm during 1998 - 2002.

This case involved a matter of trade dress. In front of the United States Supreme Court, Reising successfully identified an overlap between trade dress law and patent law, and persuaded the Court to eliminate the overlap and thereby clearly define the coverage available from patent law and trademark law, respectively.

The Court delivered a unanimous opinion in favor of Reising's client, TrafFix Devices, Inc.

TrafFix has become a landmark case, widely cited in treatises and student case books. In the process of handling the case from the district court all the way through the Supreme Court proceeding, Reising gained valuable and rare experience that it continues to draw upon in serving its clients.

For more information, please e-mail Mr. Rick Hoffmann at hoffmann@reising.com, or call him at (248) 689-3500.

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