Speaking Engagements Steven L. PermutJune 29, 2021

Steve Permut spoke at a lunch hosted by the MIPLA

By Robert Bilicki

Steve Permut spoke at a lunch hosted by the Michigan Intellectual Property Law Association (MIPLA) where he discussed “Failed Trademarks that Enhance the English Language.” He identified famous marks that became generic, such as ASPIRIN and ESCALATOR, as well as current legal issues that owners of famous trademarks face.

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